You’ve probably heard people talk about Facebook marketing in the past. More and more people are using Facebook as a PR tool. However, all that chatter doesn’t mean much if you don’t know how to make Facebook work for you. In this article, you’ll find some excellent tips that will help you get all you can out of Facebook.
If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.
Think of a good reason why people should become a fan of you or your company. When you can answer this “why”, you are prepared to deliver something to them that’ll get your fans to stick around and become engaged with the brand. Make it the center of your promotion.
Facebook is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Make sure your Facebook page looks great. Appearance is important in marketing. If your page looks terrible, people are less likely to want to visit it. Make sure it looks nice but is easy to explore and navigate. Choose a profile picture that looks appropriate and covers enough of your page.
Ask for fan input. People like to feel that their opinions are important and valued. Give your followers the power to make some simple decisions. Ask them what sort of topics they would like to read about on your blog, for instance.
Always integrate your Facebook page with your website. The look and feel of the Facebook pages needs to match your website and other social media accounts. If your website is primarily red with custom graphics, use the same graphics and colors on your Facebook page for a more authentic look.
Ask other people that you know for advice regarding Facebook if you are new to it. Facebook has been around for many years now, and thanks to this, many people have learned a great deal about how to effectively optimize a page on the site. You will likely be surprised at how much there is to learn.
Always post high quality photos on your Facebook page. People will get a good sense of your business from these photos. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.
Don’t use Facebook’s update feature too often. That allows you to send direct messages to everyone that follows you. You should only use this when it’s most important. However, using it all the time will get old to your followers.
There’s a reason Facebook has become such a popular marketing tool. Every day, new people sign up for Facebook, and each one of them is another person you can reach out to. If you use Facebook to its fullest potential, you’ll be unstoppable. Thanks to this article, you know just what to do.